Drafting our Questionnaire

Today we agreed to draft our first questionnaire. We were wondering whether to use quantitative or qualitative questionnaires, as both methods have their cons and pros. Eventually, we agreed to use the quantitative questionnaire seeing as we both wanted to have accurate results.

Firstly, we considered adding the age and gender seeing as it will help us categorize the target market for our audience. Then we chose the most known genres so that we can identify what the our target audience likes. We will take the results from the questionnaire under consideration when choosing the genre for our trailer.

Starting our secondary research

We decided to look at popular trailers on YouTube. The trailers consisted of genres such as horror, comedy, action and thriller. Wafa then decided that we should both choose a genre and specifically look at trailers with that genre; I decided to look at trailers with horror as their genre.

As you can see, I've been looking at the settings in the trailers and have noticed that they all have a very dark and creepy atmosphere; this is a very big convention in this genre and helps the audience identify the trailers' genre.

the meeting for pre-secondary-research

Myself and Wafa had our first pre-secondary-research; we found out from our questionnaires and interviews that horror and thriller were most popular with our target market. This is why we started research trailers that had horror/thriller as part of their genres.

Introduction

Having worked individually last year, and researched into similar products, we decided it would be beneficial for us to get into groups of 2's or 3s so myself and Wafa decided to work together as we had similar ideas and from previous experience so  that we work well together. Our course requires us to produce a film trailer within a group, and an ancillary work produced individually .We have started thinking about the different genres that we could bring together such as horror and thriller and do a cross-over. Although it will all depend on the results from our primary and secondary research.

-Frouzon.